I’m an author, entrepreneur, podcaster, speaker, and the Chief Marketing Officer at Lulu, where I help shape the future of indie publishing and print-on-demand. I’ve got tattoos instead of a tie, I’d rather talk about 80s movies than KPIs, and "Friday" is my second favorite "F" word.
With over 18 years of experience leading sales and marketing teams across the media and publishing industries, I’ve developed a deep passion for empowering creators, entrepreneurs, and organizations to turn their ideas into income-generating books that drive real-world results.
My work centers around helping creators and businesses leverage books not just as a product, but as a powerful tool for brand-building, lead generation, and sustainable revenue. Whether you're a first-time creator or a seasoned entrepreneur, I believe books can open doors to new opportunities, wider audiences, and long-term profitability.