Hey, I’m Matt. I’m an entrepreneur, speaker, and the Chief Marketing Officer at Lulu, where I help shape the future of self-publishing and print-on-demand. I’ve got tattoos instead of a tie, I’d rather talk about 80s movies than KPIs, and "Friday" is my second favorite "F" word. With over 18 years of experience leading sales and marketing teams across the media and publishing industries, I’ve developed a deep passion for empowering creators, entrepreneurs, and organizations to turn their ideas into income-generating books that drive real-world results.

My work centers around helping authors and businesses leverage books not just as a product, but as a powerful tool for brand-building, lead generation, and sustainable revenue. Whether you're a first-time creator or a seasoned entrepreneur, I believe books can open doors to new opportunities, wider audiences, and long-term impact.

I regularly speak and consult on several topics including:

Self-publishing and print-on-demand

Using books as lead magnets and authority-builders

Entrepreneurship in the creator economy

Digital marketing for authors and thought leaders

The intersection of content, commerce, and community

If you’re looking to unlock the power of publishing to grow your business or platform, I’d love to connect.